Inside the Magazine: December

Posted on Dec 6, 2017


Whether you need to explain bill basics to consumers, are looking for creative ways to promote a calendar or are struggling with what to put on your back page, get a head start by seeing what your peers are doing. Our monthly share package offers an easy way to flip through our favorite ideas from the latest batch of Ruralite, Florida Currents and Currents magazines.

 

Share Package
This month’s share package features a great column about public power by Elecia Copenhaver from Benton REA, Washington. Wells REC in Nevada breaks down a power bill into bite-size chunks for readers. And Oregon’s Umatilla Electric adds a fun spin to their winter news with the 12 Days of Christmas (Eastern Oregon style, naturally).

Umatilla Electric’s 12 Days of Christmas.

Feature Examples
Need ideas for local features? Freelancer Craig Reed shares his storytelling recipe with a classic feature on a baking family. Anthony Larson’s feature puts a new spin on fishing in the desert. Virtual bedtime stories from Alaska, a firefighter training for prison inmates and desert stargazing tips topped our list of favorite reads this month.

 

Back Pages
Most of the manager’s messages this month hit on holiday safety and general year-end messages. Florida’s Peace River Electric Co-op, Idaho’s Northern Lights Inc. and Washington’s Benton REA celebrated the holidays by retiring capital credits. It’s a great time of year to give back to members. Douglas Electric in Oregon welcomes a new manager, James “Keith” Brooks. Central Electric Cooperative and Blachly-Lane Electric Cooperative, both in Oregon, used their back pages to address rate concerns. And I liked the simple image of a hard hat with holiday décor used by Lane Electric in Oregon.

An image from Lane Electric’s December back page.

Ready for Inspiration?
Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the comm unicator at the utility that published the feature for permission.

We include a list of the utilities’ phone numbers and contact people who have examples in the share package. If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

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