You never know when inspiration will strike. That’s why I enjoy seeing and sharing how utilities are connecting with members. For example, several utilities featured local faces on their covers in February. This is a free option, and it’s great to see member faces front and center. Try it out next month!
Here are more of my favorite ideas from the latest batch of Ruralite, Florida Currents and Currents magazines.
As a longtime newspaper man, I know the importance of catchy headlines. That’s why I enjoyed Courtney Cobb’s headline about water heaters: It’s Money in the Tank. She follows it up with solid details, making this is a useful story for other utilities. Thinking about how to put more local images on your cover? Consider following Harney Electric’s lead. They use a full-page ad to ask local photographers to share shots for the magazine’s cover.
Feature unusual connections on your pages. Jean Bilodeaux turned a story about a dog getting permission to enter a court house into a touching look at the comfort therapy dogs offer young victims. Since our readers love recipes, Craig Reed served up the stories behind two local winners of Ruralite’s Comfort Foods Contest (there were seven winners—that means five other cooks are waiting for your call!). I’m still fairly new to our magazines, so I enjoyed Steve Meyers’ feature on a Ruralite love match. Two Ruralite readers met through an ad and are still together 25 years later. Talk about an engaged (and married) readership!
Sometimes manager messages need to hit hard. An editorial by Northern WASCO County PUD’s Roger Kline, Save a Salmon, Drive an Electric Vehicle, uses hard facts to compare the cost of protecting fish to the benefits of electric vehicles. At WASCO Electric, Jeff Davis’ message echoes many of the same concerns. At Idaho County Light and Power Cooperative, Max Beach’s column dives into another sensitive topic: the cost of delinquent accounts. Other managers focused on explaining outages, keeping pad mount transformers clear, strategic planning and rate changes. Brainstorming topic ideas for your next column? Start here.
Ready for Inspiration?
Click the links below for more magazine content ideas:
Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.
If you are interested in reprinting Ruralite features, please contact firstname.lastname@example.org or your local editor.