Inside the Magazine: June

Posted on Jun 13, 2018


Summer may be in full swing, but our writers did not take a break. June local pages are packed with personality features, industry tips and examples to make your job easier. Be inspired by these great ideas from the latest Ruralite, Florida Currents and Currents magazines.

Feature Examples

Clever headlines, custom covers and local voices delivered solid features in June. The headline, Drafting a Future, captured the heart of a horse-loving organic farm feature. Another colorful feature from California’s Surprise Valley caught readers’ attention with a solid custom cover (we love seeing utilities take advantage of the ability to customize their cover). And if you wonder what high school students think of public power, read the essays from Alaska’s Kotzebue Electric scholarship winners.

 

Share Package

Many of us have similar consumer programs and industry challenges. That’s what makes the share package helpful. In Oregon, Central Electric’s Courtney Cobb wrote a handy piece on how to make the most of the co-ops efficiency programs when building a home. Starting a community solar program? Our Power Lines feature on solar power can help explain the program to your consumers. And if you are looking for ways to get consumers more engaged, learn about Golden Valley Electric’s member advisory committee in Alaska.

Back Pages

Summer safety tips, scholarships and infrastructure updates were common topics on June’s back pages. But politics took center stage, as many utilities tackled costly Northwest spill issues. In Oregon, Consumers Power President and CEO Roman Gillen used his column to show politically-active members their impact on a U.S. House of Representatives vote. This is a great idea. According to our More Powerful Together research, consumers want to know the results of actions we ask them to take. If you ask your consumers to do something, always remember to follow up and thank them.

Ready for Inspiration?

Click the links below for more magazine content ideas:

Important: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

Interested in reprinting a feature? Contact info@ruralite.org or your editor.

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