Inside the Magazine: July

Posted on Jul 18, 2018

After a relaxing summer vacation, seeing what your peers are writing can help you ease back into the swing of things. Jump-start your story brainstorming with examples from July’s Ruralite, Florida Currents and Currents magazines.

Feature Examples

Need fresh story ideas? The importance of family was a common July theme, whether highlighting generations of Oregon farmers or sisters tackling a sheep start-up in Idaho. Unique student efforts are good to feature too, such as Dianna Troyer’s feature on students stocking golden trout in Idaho: Raise, Release, Repeat. Want to switch gears? Read Susan Parrish’s piece on electric vehicles. If your utility supports EV charging stations, try writing a local version of this feature.


Share Package

Each month we offer optional energy-focused content: a feature, Voice Box opinion column and James Dulley advice column. This month we’ve included a preview of the August Power Lines story written by Curtis Condon. The feature, Now Comes the Hard Part, dives into the Columbia River Treaty.

Looking for ways to connect with consumers? Alaska’s Copper Valley Electric debuted a Member Tour Program, and on the Oregon coast Coos-Curry Electric Cooperative offered a free safety camp for first and second grade students. Arizona’s Graham County Electric Co-op used a clever twist on an electrical storm safety story, turning it into a consumer Q/A. And Florida Keys Electric Cooperative used a striking photo and easy-to-read bullet points to draw attention to outage facts.


Back Pages

The impact of the court-ordered spill on consumer bills dominated back-page manager columns in July. Safety during a storm or at home was another common theme. And in Nevada, managers are working to educate consumers on Question 3, a proposed constitutional amendment to establish “an open, competitive retail electric energy market.” The back page is some of the most valuable real estate in your magazine. It’s a great place to inform and have your say.


Ready for Inspiration?

Click the links below for more magazine content ideas:

Important: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

Interested in reprinting a feature? Contact or your editor.



Submit a Comment

Your email address will not be published. Required fields are marked *

%d bloggers like this: