Summer is still scorching in many places and we have plenty of sizzling stories hot off the presses. Here are my favorite ideas from the latest Ruralite, Florida Currents and Currents magazines.
Saddle up for some encouraging equine tales. Craig Reed’s story for Douglas Electric Cooperative shares the excitement of endurance riding teams, while David Rauzi’s article spotlights the healing power of massage therapy for horses. Put the cart before the horse with Dianna Troyer’s feature about a local craftsman who builds historic coaches and buggies. Looking for something a little less … equestrian? Read about a first-time Spartan racer and inspire your readers to overcome their own obstacles. Highlight someone doing good in your community, such as Wasco Electric Cooperative’s feature by Drew Myron about a volunteer who builds bird platforms or Lost River Electric Cooperative’s article about an auction that benefits student field trips.
Safety is always a pertinent aspect of utility-related communities. Courtney Cobb’s article for Central Electric Cooperative highlighted educational safety demonstrations that enlightened fairgoers on electrical hazards. Escambia River Electric Cooperative informed readers how to stay safe in flooded areas or damaged buildings after a storm hits, accompanied by a dramatic photo of a downed power line. Use these examples as inspiration to convey important safety information that is relevant to your readers.
This month, we’ve also included a preview of September’s James Dulley advice column, which explains how combo screen/storm doors save money and improve energy efficiency.
This month, several back page manager columns explained how important recovery after difficulty is with common themes of grid resiliency and emergency preparedness. Tommy Wolff, Columbia Basin Electric Cooperative’s general manager, thanked his consumer-members for pulling together during wildfires that affected their community. The back page is a powerful opportunity to get important messages to readers or express gratitude, should the need arise.
Click the links below for more magazine content ideas:
If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.