Posts by Kathi VanderZanden


Looking for a creative way to engage with your consumers?  Every year, Midstate Electric Cooperative hosts a photo contest for members. Winning photos are featured in the following year’s calendar and displayed in the utility’s lobby. Teresa Lackey, Midstate Electric Cooperative’s marketing and communications manager, says they started mailing calendars to members directly in Ruralite Magazine 5 years ago. “Before we did that, members...

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Utilities do MORE than connect consumers to energy. We make life better in the communities we serve. But how can we get that message across and successfully engage consumers in the value of public power? Ruralite Services teamed up with the Northwest Public Power Association to create free communication tools with a clear message: More Powerful Together.

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