Posts by Victoria Hampton


CDs became mobile music libraries. Boxed cereal became breakfast bars. The mullet became a man bun. What’s next? Photo-forward social media?

Actually, yes.

Social media is changing at a fast and furious pace. Right when you think you’ve mastered your Facebook and Twitter presence, a new platform takes hold. Meet Instagram: the photo and video sharing mobile movement developed in 2010 to shake up the tradition of text-driven social media.

Have no fear. Here are five tips I have gathered from helping our members integrate Instagram into their social outreach.

Instagram ≠ Facebook  ≠ Twitter

First things first, you need to know the purpose of Instagram to truly appreciate it. Instagram is a visual social platform designed for real-time image and video posting on your mobile device. You can log on to Instagram from a desktop computer, but to post content, you need the app.

Management tools and Instagram

So, you have to post directly from your phone. What’s next? Instagram is designed for mobile, so your management tool needs to be mobile friendly. Hootsuite is a popular social media management tool with a specific approach to Instagram. Learn how to use it for Instagram with this helpful video:

Understanding Instagram links

Now that you have your app downloaded, let’s move on to posting content. A link will not work in a direct Instagram post. Yet, you can add a link to Instagram stories. To include a link, state in your post, “Link in bio.” Then navigate to your profile and click “Edit Profile.” There you will see a Bio section. Simply paste the corresponding link. Unless your content has to have a link, I’d stick with your utility website in your profile bio. Here is an example from the American Public Power Association.

     

Instagram dimensions

Instagram was originally a square platform. Since August, rectangular photos and videos work on the platform, too. The recommended dimensions are 1080×1080 pixels.

Ready, set, post!

Congratulations! You are officially an Instagramer. Share your best photos from your service territory, fun happenings around the office and any other photo or video content you’d share on other platforms. Try out some of these fun apps to elevate your Instagram posts. Also, Facebook content and graphics from the Ruralite Services Social Media Support Program work great for Instagram.

Once you are comfortable posting pictures, explore more Instagram features. You can share 60-second videos, post up to 10 pictures and/or videos, and add stories. Like Facebook, Instagram has a live video feature, too.

Navigating social media tools does not have to be a headache. Contact Victoria Hampton with social media questions.

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How do you keep your community on the cutting edge of energy technology is all about education.  Find out how utilities are sharing technology knowledge with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

Adding high-speed fiber-optic technology is a feat in rural areas. Valley Electric shared the news with its consumers highlighting benefits of fiber-optic technology, including public safety.

Solar has been a leader in misinformation since it became a common household term. Escambia River shares ten steps for consumers to take before going solar

Sharing new technology at your utility can be fun. Clearwater Power put SmartHub at its consumers’ fingertips with quippy dialogue.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

Back Pages

Share Package

Feature Stories

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Cooperatives, PUDs and MUDs are invested in their communities. Find out how utilities highlight local youth with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

It is always a good time to remind drivers to take precautions around school buses and utility vehicles. Many utilities gave safety reminders on their back pages, including Kittitas PUD.

How does your utility support youth education? Model your program after Valley Electric’s annual Fill the Bucket school supply drive in the share package.

Scholarships and youth programs are great opportunities to tell the stories of your local students, such as Graham County Electric’s feature story.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

Back Pages

Share Package

Feature Stories

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Keeping your consumers safe goes beyond electricity. Read what utilities are doing with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

Educating your consumers about emergency kits is evergreen content for every season. Barrow Utilities and Electric Cooperative gives a visual example and supplies list on its back page.

Scammers are getting more and more creative with their techniques. Keep your consumers educated with tips to protect their personal information and money. Use Mt. Wheeler’s share package feature.

Provide timely information about your climate. Northern Lights runs a feature story every year about summer storm season with a list of supplies and tips to help consumers prepare.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

Back Pages

Share Package

Feature Stories

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Inside the Magazine: July

Inside the Magazine: July


Posted By on Jul 12, 2017

How does your utility work? As communicators, it is your duty to create clear messages to inform your consumers about everything from energy mix to scholarships. See what these utilities are doing with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

Golden Valley Electric Association gets relatable to its consumers with a fun back page graphic explaining its generation sources.

Consumers Power Inc. shares a sidebar that answers the basic questions about its prepay program. Incorporating the colors of its logo helps the information stand out. The article is available in the share package.

It’s monsoon season in Arizona. Graham County Electric Cooperative shared safety tips for downed power lines, lightning and dust storms with a dramatic picture of downed lines.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

Back Pages

Share Package

Feature Stories

Read More