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News, Tips and Inspiration for Utility Communicators


Most people know the nation’s 117,600 lineworkers are on call around the clock. But how heavy are their tools? What’s the record time set for rescuing a hurt man from the top of a pole? Did you know linework is so dangerous, lineworkers wear two sets of gloves to stay safe? We are honoring line heroes by sharing little-known facts.

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Breaking the News (2 of 3)

Breaking the News (2 of 3)


Posted By on Mar 14, 2018

You need to get the word out. But how can you catch a reporter’s attention? Here are three more tactics to keep press releases front and center on the news desk.

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Inside the Magazine: March

Inside the Magazine: March


Posted By on Mar 7, 2018

A story without a strong lead reminds me of a chair missing a leg. It’s essential. So it’s great to read through the March features and spot solid story starters. Here are my favorite examples from the March Ruralite, Florida Currents and Currents magazines.

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Ethan Rocke Joins the Team

Ethan Rocke Joins the Team


Posted By on Feb 21, 2018

Ruralite is pleased to introduce the newest addition to its team of talented editors, Ethan Rocke. Ethan, a New York Times bestselling author and an award-winning photographer and filmmaker, joins us as an Assistant Editor.

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