Feature Stories


How do you keep your community on the cutting edge of energy technology is all about education.  Find out how utilities are sharing technology knowledge with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

Adding high-speed fiber-optic technology is a feat in rural areas. Valley Electric shared the news with its consumers highlighting benefits of fiber-optic technology, including public safety.

Solar has been a leader in misinformation since it became a common household term. Escambia River shares ten steps for consumers to take before going solar

Sharing new technology at your utility can be fun. Clearwater Power put SmartHub at its consumers’ fingertips with quippy dialogue.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

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Cooperatives, PUDs and MUDs are invested in their communities. Find out how utilities highlight local youth with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

It is always a good time to remind drivers to take precautions around school buses and utility vehicles. Many utilities gave safety reminders on their back pages, including Kittitas PUD.

How does your utility support youth education? Model your program after Valley Electric’s annual Fill the Bucket school supply drive in the share package.

Scholarships and youth programs are great opportunities to tell the stories of your local students, such as Graham County Electric’s feature story.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

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Keeping your consumers safe goes beyond electricity. Read what utilities are doing with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

Educating your consumers about emergency kits is evergreen content for every season. Barrow Utilities and Electric Cooperative gives a visual example and supplies list on its back page.

Scammers are getting more and more creative with their techniques. Keep your consumers educated with tips to protect their personal information and money. Use Mt. Wheeler’s share package feature.

Provide timely information about your climate. Northern Lights runs a feature story every year about summer storm season with a list of supplies and tips to help consumers prepare.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

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Inside the Magazine: July

Inside the Magazine: July


Posted By on Jul 12, 2017

How does your utility work? As communicators, it is your duty to create clear messages to inform your consumers about everything from energy mix to scholarships. See what these utilities are doing with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

Golden Valley Electric Association gets relatable to its consumers with a fun back page graphic explaining its generation sources.

Consumers Power Inc. shares a sidebar that answers the basic questions about its prepay program. Incorporating the colors of its logo helps the information stand out. The article is available in the share package.

It’s monsoon season in Arizona. Graham County Electric Cooperative shared safety tips for downed power lines, lightning and dust storms with a dramatic picture of downed lines.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities’ phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

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Inside the Magazine: June

Inside the Magazine: June


Posted By on Jun 7, 2017

Your utility has valuable services. Yet, do consumers know the “why” and “how” of your programs and resources? Find new designs and article concepts with Inside the Magazine’s timely, engaging utility content from Ruralite, Florida Currents and Currents magazines.

Wells Rural Electric Cooperative’s new website was a collaboration between the utility and members. Its photo forward feature introduces the new website to members with a brief explanation of why and how the website was rebuilt.

How many years have you been a magazine member? Lassen Municipal Utility District took its consumers on a trip back in time to the beginning of Lassen’s Ruralite magazine with a historically rich article. See the share package for the full article, and request to run it in your edition.

In most editorial content, Q&A format is frowned upon. When it comes to annual meeting articles that tend to be a cumbersome read, Umatilla Electric Cooperative decided to simplify its approach. The utility addressed the most important questions discussed at the annual meeting with to the point answers.

Click the links below for more magazine content ideas and shareables.

Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for permission. We include a list of the utilities phone numbers and contact people who have examples in the share package.

If you are interested in reprinting Ruralite features, please contact info@ruralite.org or your local editor.

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Inside of Central Electric Cooperative’s Power Outage Guide brochure. Click for full brochure.

In an age of diversified power supply, electric scams and environmental policies, empowering members with quality information is critical.

Responding to this need led Central Electric Cooperative to prepare a Power Outage Guide brochure, which won Gold for NRECA’s 2017 Spotlight on Excellence Award Best Special Publication (Small).

Cover of the Power Outage Guide brochure. Click to expand.

In preparing for the brochure, Communications Coordinator Courtney Cobb went back to the fundamentals of power.

“We were tasked with a project to try to better educate our members on what happens during an outage situation,” says Courtney.

CEC’s customer service representatives were fielding member questions such as why it takes so long to restore power in remote areas, and during off hours and weekends.

The brochure helped alleviate the pressure on the utility’s CSRs.

“We really tried to focus on the basics and what members need to understand about what occurs during an outage,” says Courtney.

A key feature of the brochure is a power restoration flow chart.

“We thought the best way to tell the story was to use a flow chart,” says Courtney. “This way you could see the differences of what happens during regular business hours and during off hours.”

The brochure also covers topics such as medical equipment, outage reporting and communication during an outage.

“We also tried to include a lot of information about what members can do during an outage situation to help get the power back on,” says Courtney.

Courtney offers three tips to educate members:

  1. Blanket approach. CEC strives to meet members where they are. The brochure was presented at homeowner association meetings, included in new member packets and is mailed before planned outages.
  2. Repurpose artwork. The flow chart is on CEC’s website, posted on social media and periodically printed in Ruralite magazine.
  3. Share with local media. The brochure helped Courtney explain outage situations to local media. Central Oregon is a starter market for rookie reporters, Courtney says. The brochure is a teaching tool for new reporters assigned to write about outages.

More members in the Spotlight

Read about our members 2017 Spotlight wins:

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