Marketing Tips


Whether your utility has powered the community for 25 years or is approaching the centennial mark, a logo unifies celebration messages. Last week, utility communicators across the nation shared examples of anniversary logos on NRECA’s Communicators Listserv. We thought we’d join the fun by sharing a few of our favorite examples, too.

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The Color Wheel, Reimagined

The Color Wheel, Reimagined


Posted By on Aug 16, 2017

Trying to pick colors for a page layout, or looking for inspiration to freshen your brand hues? Adobe Color CC takes the color wheel online, offering three ways to find fresh color combinations.

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Why Colors Matter

Why Colors Matter


Posted By on Aug 9, 2017

Your colors—whether used in a logo, brochure or website—are part of your company’s brand. For the most part, utilities opt for safe, traditional colors. But as we work to connect with younger consumers, we should consider modern colors, too.

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We often hear about designing accessible websites, but how many of us understand what it is like to put those designs into practice? Empathyprompts.net offers several ways to experience accessibility issues first hand.

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Lineman Party Prep!

Lineman Party Prep!


Posted By on Mar 29, 2017

We love brainstorming creative ways to recognize holidays on social media. To honor linemen this year, we created a looping gif and custom social media graphics. We’ve also got three great ways for you to celebrate!

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