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Utility websites should consider following the Americans with Disabilities Act website accessibility guidelines by 2018. Wonder what an ADA-friendly website looks like? Here’s a great example from our friends at PenLight in Gig Harbor, Washington.

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All websites must be ADA compliant by 2018 according to the Department of Justice’s website. What constitutes compliance for your website is an evolving area of law and dependent on your individual situation. Read on to better understand what this means for your utility.

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  When weaving a story for print, you have time to develop characters and a sense of place. But as readers get in the habit of online reading, attention spans dwindle off (and on!) the page. Use these web writing tips to help your stories stick. 1. End First Don’t draw out a story. Try starting a story with the conclusion. Let readers decide if they want to read more. 2. Why Should the Reader Care? Forget your personal attachment...

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