Writing Tips


Breaking the News (3 of 3)

Breaking the News (3 of 3)


Posted By on Apr 25, 2018

As a longtime news desk guardian, I’ve already shared six things to consider when writing a press release. Here are three final things to think about as we work together to get the public power story out to the masses.

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Breaking the News (2 of 3)

Breaking the News (2 of 3)


Posted By on Mar 14, 2018

You need to get the word out. But how can you catch a reporter’s attention? Here are three more tactics to keep press releases front and center on the news desk.

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We all want to win readers over. But sending a dozen roses out with each copy of the magazine—while thoughtful—isn’t practical. A box of chocolates or candy hearts won’t work, either. How can you spark true love between readers and your stories? Our assistant editors offer four tried-and-true ways to help readers fall in love with your stories.

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Breaking the News

Breaking the News


Posted By on Jan 31, 2018

You need to get the word out. But how can you pitch a story to catch a reporter’s interest? A longtime news desk guardian—Ruralite Editor Leon Espinoza was at The Seattle Times for 27 years before joining Ruralite—shares his tips for ways to get your story shared.

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Last month I helped judge South Carolina Living’s Co-op News contest. A dozen electric co-ops from across the Palmetto State competed on how well they help member and utility news shine on their local pages. Some pages were great. Others showed promise, but need a few tweaks. Use the tips I shared in my judging comments to strengthen your own local pages.

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Harness Colorful Language

Harness Colorful Language


Posted By on Oct 18, 2017

Adjectives and adverbs modify a word by emphasizing information. Just as color adds depth to a photograph, modifiers add meaning and color to stories. But too much saturation leaves readers feeling overwhelmed. These three tips help harness colorful language.

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