Writing Tips


Last month I helped judge South Carolina Living’s Co-op News contest. A dozen electric co-ops from across the Palmetto State competed on how well they help member and utility news shine on their local pages. Some pages were great. Others showed promise, but need a few tweaks. Use the tips I shared in my judging comments to strengthen your own local pages.

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Harness Colorful Language

Harness Colorful Language


Posted By on Oct 18, 2017

Adjectives and adverbs modify a word by emphasizing information. Just as color adds depth to a photograph, modifiers add meaning and color to stories. But too much saturation leaves readers feeling overwhelmed. These three tips help harness colorful language.

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Peer editing shouldn’t trigger panic. Instead, think of it as a safety net. When you write an article, it’s easy to overlook missing words or phrases that don’t quite make sense. You know what you meant to say, so you may miss potential stumbling blocks for your readers.

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As utility communicators, some of our greatest inspiration comes from our peers’ success. NRECA’s 2017 Spotlight on Excellence Awards celebrated the best communication innovations, including many award-winning projects produced by Ruralite Services’ members.

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