We believe consumers and utilities are #MorePowerfulTogether. We partnered with Northwest Public Power Association NWPPA to create an initiative for utilities to engage consumers in the value and importance of public power.
This video highlights the way utilities are embracing this powerful message:
- Focus on Western utility region.
- Create easily-customized materials.
- Increase engagement of member utilities with their consumers.
- Raise the profile of public power.
Over the past year we’ve been rolling out actionable consumer content to support two-way communications and consumer engagement. This support includes:
- Message Guide for More Powerful Together
- Style Guide
- Answers to common questions
- Internal poster, staff news story
- Print + digital advertising
- Social media posts
- Leadership editorials
- Website content
- Radio psas/On-hold scripts
- Annual meeting support (pop-up banner art, shirt art, buttons)
- Annual meeting speech
- How-to webinars
- PowerPoint for external use
But wait, there’s more! We are currently working on a longer video and the focus, ahead, will be on best practices and support of utility communicator implementation into 2019. To be notified when new materials are added or to share ideas for new content, email MarCom@Ruralite.org.