Engage your audience.
Build your community.
Sustain your presence…
…and still leave work on time.
Ruralite Services’ Social Media Support Program offers three levels of support: You Plan, We Post and We Respond.
The You Plan and We Post levels provide:
- Access to an online quarterly planning calendar
- Custom graphics
- Weekly energy-efficiency and safety tips
- Best practices guide
We Post subscribers have the added benefit of our team scheduling social media content for them.
Through We Respond, Ruralite delivers crisis communications support on an as needed-basis, augmenting your staff when communications needs spike in the wake of a crisis. Learn more about this support option here.
After trying the program, Graham County Electric Cooperative Communication Manager Diane Junion said:
“I wear many hats at my small co-op. Ruralite Services helped me ease into my new job duties as communication manager. I was able to use the social media program while developing our Facebook page from scratch, and I continue to keep our page updated with current posts and graphics from Ruralite.”
Our staff can never replace the feel of local social content. However, we can provide tools and ideas to streamline your social media presence and save you some sanity in the process.
Could this be the solution you’ve been waiting for? Try one month for FREE. Email Social@Ruralite.org and start saving time today!
What support can I expect at each subscription level?
All subscribers use an online content-planning calendar to help plan local social messages for the quarter. We also provide a best practices guide and custom Facebook and Twitter cover images. You Plan subscribers receive suggestions of four to five energy efficiency tips, four to five electrical safety tips and holiday messages each month. We schedule the content for We Post subscribers.
Do you post content for me?
You Plan subscribers receive planning tools and content every month, but it is up to the subscriber to post content. We Post subscribers get the same tools, plus we schedule content after it has been reviewed by the subscriber. We also schedule up to four additional posts per month, by request.
What kind of content can I expect?
Each week we provide a #BeSafe tip and consumer #EnergyTips, each paired with a graphic, video or industry link. Graphics branded with your logo are provided for national holidays and utility-related events (i.e. Earth Day, National Cooperative Month, Public Power Week, etc.).
Will every graphic include my logo?
Energy efficiency and safety graphics are universal. Holiday images include your logo.
Can I ask Ruralite to create specific content?
We love to get suggestions for program content and partner messages (BPA, Northwest RiverPartners, Touchstone Energy, etc.). If a message is universal, we will do our best to include it in the program. If you need a message about a specific program at your utility, we can work with you for an additional fee to develop a coordinated print, website and social media campaign.
Does the program include reporting features?
No, but the option may be available in the future.
Do I have to sign up for a year or can I pay monthly?
You may subscribe on a monthly or annual basis. Let us know which works best for you.